To put customers in the best position to succeed with a digital product, it's crucial to have a well-kept knowledge base that serves as a central hub of information for guidance.
UX copywriting convinces potential customers to buy into the product, lends credibility to what the company is offering, and builds brand awareness.
A usability checklist is a vital resource for organizing and double-checking every little thing about your digital product, and to ensure that you are crafting an all-around excellent user experience.
Affordances are commonly overlooked, but they are important indicators built into a product or interface to give the user a hint about what action to take.
Micro-interactions are small, seemingly inconsequential ways that a human and computer act upon one another, and they are a vital part of the user experience for digital products.
Nir Eyal's "Hooked" model, which is a four-step cycle that influences consumer behavior, is an invaluable resource for any entrepreneur or small business looking to boost their product's customer engagement.
When creating digital and physical products, accessibility and inclusive design are essential to appeal to as many different users as possible.
In order to build the best product possible, it's crucial to employ an iterative wireframing and prototyping design process before moving on to development and production.
When evaluating for simplicity and ease of use, we cannot forget the product's original mission and how the form of the design must follow its function.
A heuristic evaluation is a crucial tool that should be applied liberally and frequently. It provides structure and a framework with predetermined criteria that will improve a product or design.
Since customer onboarding and signup procedures include so many moving parts, it takes time, effort, and perspective to address related issues thoughtfully.
We went over the term ‘Abandonment Gap’ in this blog recently, so today we're going to cover a focused approach to evaluating and addressing customer drop-off in hopes of improving retention.
Customer retention is more important now than ever before. Brand loyalty and customer relationships must be approached strategically so that positive user experiences result in long-term business support.
Let’s face it, your signup and onboarding process could use some work. Why else would you be reading this? Maybe because you want to make sure that you’re doing everything right? Well then, I commend you. The tr...
We define the Abandonment Gap as the time between the first conversion and signup until the customer becomes an active and heavy user. Bear in mind, the user’s journey is a long one so let us walk you though it.
It’s never too late to start retaining customers. Tell us about your business goals and we’ll tell you how we can help. It’s that simple.
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